NIKE - MAD READY
ANYWHERE. ANY TIME. FOOTBALL.
Nike entrusted Aixsponza with the creation of campaign visuals and animations for the release of 4 new football boots, featured by amazing football players. They asked Guido Lanari from Glid Studio to work in the creative direction , art direction & film direction for the campaign. Super excited to have contributed to the project from such an important role. Thanks again to Nike & Aixsponza for the opportunity and the great experience, and to all the artists that were involved in the project to make this possible. Full credits below.
Tiempo / featuring Jamal Musiala
Anywhere. Any time. Finesse.
Show up ready to create a new legacy anywhere, like Jamal Musiala, in the Tiempo 10 with Nike FlyTouch Plus.
Phantom Luna / featuring Grace Geyoro & Aurélien Tchouaméni
Anywhere. Anytime. Agility.
Raise your game to new heights like Grace Geyoro with the Phantom Luna—a boot made to push the game further for the athletes changing everything with agility.
Phantom GX / featuring Sophia Smith
Anywhere. Anytime. Precision.
Whether she’s winning league MVP or cultivating her game on the world’s biggest stage, Sophia Smith shows up mad ready with precision in the Phantom GX.
Mercurial / featuring Sam Kerr
Anywhere. Any time. Speed.
Sam Kerr is always ready to raise her acceleration with the lightweight Mercurial Superfly 9, whether it's on a runway or on the global stage.
More about Mad-Ready & the campaign @nikefootball
in the Process we trust.
Art Direction. Look Dev. Design. Animation.
Once we finished conceptualizing all the universes with Christian and Sebastian, I also had the chance to art direct and design the Tiempo campaign, directing & editing the short film, as well as designing and animating the environments for both Key Visuals and film. The last stage of production, lighting, sand/water simulations and final touches were excecuted by the talented team at Aixsponza.
It’s also nice to show some concepts and ideas that didn’t make it to the final version but that are still cool to watch. Here’s a quick glimpse of that.
Blocking out initial ideas.
Golden Touch for the Sistine Chapel.
David, gear up!
3d Musiala.
Conceptualizing some sculptures with epic poses.
Blue background alt version.
Light weight & poetic vibes.
Telling stories through the details.
Trying out some slowmo epic shots.
Soft touch materials.
Here's one of many alternative early versions that will never see the light of day.
Iteration is perfection's best friend.
Jamal Musiala having some fun in our universe. Click & check it out!
Project: Nike - Mad Ready
Client: Nike
Production: Aixsponza
Glid: Creative Director / Art Director / Film Director
CREDITS
Client: Nike Inc.
Producer: Caroline Dugoni
Creative Direction Nike: David Oliva, Ed Kersh, Ryan Arambula
Production: Aixsponza
Producer: Julian Fischer
Creative Direction: Christian Tyroller, Guido Lanari
Creative Consultant: Sebastian Onufszak
Art Direction: Guido Lanari, Aias Kokkalis, Cornel Swoboda, Marco Seeberger
Team: Stefan Voigt, Andrew Tsymbal, Paul Grabowski, Magierski Wojciech, Tobias Winkler, Florian Wagner