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Pod Drop

Promotional video 2021

 

 

We were asked to produce a 3d animated film of 90 seconds for the launch of PodDrop; a new communication technology between brands and customers, that connects the physical and the digital world, offering customized solutions while staying sustainable.

In this video, we blend the Digital with the Physical with an abstract & modern style, while remaining technologic and playful at the same time. For the physical world, we are inspired by architectural and minimal universes that follow and interact constantly with the hero of the video, with a dynamic & engaging motion design. When we speak about the digital, we want to feel immersed in an abstract world and enjoy the ride. Static & flat designs on a screen are re-imagined in a 3d universe that is constantly alive, feeling inside the User Interface and interacting with all dimensions.

All the elements that we see on this video were custom made: the 2d & 3d design of each asset, the motion design, the environment design, camera animations, simulations, music & sound effects. It was a very nice challenge and it was only possible thanks to such a wonderful and talented team.

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Check out the website
www.pod-drop.com

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Client: PodDrop
Agency: Outform
Production: Glid Studio

Director: Guido Lanari
CG: Guido Lanari, Sebastian Vereertbrugghen, Marco Lanari, Juan Pablo Velasquez, Javier Bianchi, Vanesa Soraci, Andrea Philippon.
Sound: Federico Chillo, Luciano Cabrera, Matias Luzi, Nicola Barber, Basile Rapit.

Thank you for watching :)

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