Each product has its own characteristics. The role of the photographer is to capture the essence of that uniqueness in a compelling and sensitive way, in order to glorify the beauty and features to its maximum.

The shape of a well designed object is the foundation and the key to everything else. Once we understand its morphology, we can work on composition, materials, lights and environment.

When working with excellent designs like this one, the exploration of details and composition becomes broader and more interesting, as if the designers were hiding details that want to be discovered little by little.

Standardization is the main advantage of computer generated imagery. Especially when a product comes in a variety of colors or sizes, the computer allows us to scale up the catalogue of content exponentially.

Digital photo shooting is very powerful when it comes to revisiting previous scenes and recycling the same setup. We can shoot a product remotely from a computer, and come back to exactly the same studio several years later.

Before launching the product to the market or even starting production stages, brands sometimes decide to release new variants of the product to the media first, in order to test which option is more suitable for the them.